Day passes at hotels and resorts offer guests access to amenities without the cost of reserving a room.
Hotels and third-party partners are making day passes more readily available to help bridge the gap between travel-minded consumers and luxury prices.
Luxury hotel room rates in July are expected to be 85% higher than the same month in 2019, before the Covid pandemic, according to the luxury travel company Virtuoso.
Berg said day passes "give people exactly what they want" and provide a separate source of revenue for hotels.
Customers who buy day passes through ResortPass often splurge on poolside or other hotel amenities more than overnight guests do, Wolf said.
Persons:
Lora Bowler, Bowler, she's, Hayley Berg, Hopper, Berg, Sarah Payton, Michael Wolf, Wolf, ResortPass
Organizations:
The New, Booking.com, Consumers, Virgin Hotels, Empire, ResortPass, Waldorf, Astoria, JW Marriott
Locations:
The, The New York, U.S, Virgin Hotels New York City, Manhattan's Koreatown, Fontainebleau, ResortPass